"Do You Know Why You Should Be Using a Synthetic

question 68

Multiple Choice

"Do you know why you should be using a synthetic motor oil in your new Corvette?" the service manager asked Domenic when he brought his new car to the Chevy dealership for a routine service.What type of approach is the service manager using?

• A) product
• B) opinion
• C) curiosity
• D) SPIN
• E) customer benefit

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Definitions:

Mature Consumers

Individuals typically in the age group of 55 years and older, often characterized by distinct purchasing habits and preferences shaped by years of consumption experience.

Chronological Age

The actual age of an individual or object, measured in units of time since birth or creation.

Physiological Age

A measure of how well or poorly your body is functioning relative to your actual calendar age.

Anterior Hypothalamus

A region in the brain involved in regulating temperature, reproductive behaviors, and the sleep-wake cycle.