According to the Authors of the Textbook,a Good Preapproach Letter

question 67

Multiple Choice

According to the authors of the textbook,a good preapproach letter can be a valuable sales tool even in the age of social media.Which of the following is NOT a recommended tip offered by the authors when crafting a preapproach letter?

• A) your company should be the central theme of the letter
• B) your prospect should be the central theme of the letter
• C) a quick introduction of a major benefit to your prospect may get their attention
• D) the AIDA principle should be a key message in a preapproach letter
• E) all of these choices are correct

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Definitions:

Conscientiousness

The care a person gives to organization and thoughtfulness of others; dependability.

Neuroticism

Degree of emotional instability or stability.

Self-Concept

Self-concept is an individual's perception of their own strengths, weaknesses, and unique qualities, constituting their sense of who they are.

Conditional Positive Regard

Positive regard that is given only when the person is doing what the providers of positive regard wish.