Examlex
The first of a prospect's five mental steps in buying is ignorance.
Licensing
The process of granting permission by one party to another to use a trademark, patent, or technology under agreed terms and conditions.
Market Entry Strategy
Refers to the planned method of delivering goods or services to a new target market and distributing them there.
Profit Potential
The capacity for future financial returns or earnings.
Market Entry
The strategies or methodologies used by a company to start selling its products or services in a specific market or geographic area.
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