Part of Gillian's Job as a Sales Representative for a Major

question 30

Multiple Choice

Part of Gillian's job as a sales representative for a major pet food manufacturer is to try to get retailers to use her company's POPs.What does the acronym POP stand for?

• A)profitable operation predictor
• B)soft drinks
• C)point-of-purchase displays
• D)pre-ordered purchasing
• E)price on purchase bar-code scanners

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Definitions:

Customer Needs

The specific desires, expectations, or requirements that a customer has regarding a product or service, which can influence their buying behavior.

Competitive Strategy

Tactics and plans that a business uses to establish a unique position, gain competitive advantage, and achieve superior profitability.

Products and Services

Goods and assistance provided by businesses to satisfy the needs and wants of customers.

Implied Uncertainty

The uncertainty inherently present in expectations or forecasts, often due to incomplete information or unpredictable changes in external factors.