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The text identifies three so called "realms." These are yourself, the product, and the company.
Required Rate
The Required Rate, often known as the required rate of return, is the minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular project or investment.
Cash Flows
The total amount of money being transferred into and out of a business, considered as the lifeblood of corporate finance.
Discounted Payback Period
The time it takes for the cash inflows from a capital investment project to equal the initial outlay, adjusted for the time value of money.
Initial Cost
The amount of money spent to acquire, or invest in, an asset or project before it begins generating revenue.
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