One of the Challenges in Selling Services Is the Notion

question 21

Multiple Choice

One of the challenges in selling services is the notion of heterogeneity.Which of the following statements about the notion of heterogeneity is NOT true?

• A) Each unit of service sold is most often not identical to other units.
• B) It is difficult to judge the quality of the product pre-purchase.
• C) Heterogeneity of services means the seller of services can standardize output.
• D) Heterogeneity of services creates special opportunities for salespeople.
• E) None of these choices are correct.

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Definitions:

Stimulus Motive

A motive that appears to be unlearned but causes an increase in stimulation, such as curiosity.

Unlearned

Behaviors and responses not acquired through learning or conditioning; innate.

Acquired

Traits or skills that are not present at birth but developed through experience or learning.

Optimal

Refers to the best or most favorable condition, level, or amount of something for a specific purpose or outcome.