Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide,but

question 27

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide,but the amount of scent used varies from country to country.This is an example of which type of marketing mix strategy?

• A) countertrading
• B) product invention
• C) global market standardization
• D) product licensing
• E) product adaptation

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Definitions:

Complement

Set of proteins that circulate in inactive form in the blood; activated complement attracts phagocytes, coats antigenic particles, and punctures cells.

Immune Responses

The body's defensive mechanisms activated by the immune system to recognize and eliminate foreign substances or pathogens.

Memory Cells

A type of immune cell that retains a memory of past pathogens to enable a quicker response upon re-exposure.

Rapid Response

A swift reaction to an event or series of events that requires immediate attention and action, often used in emergency or critical situations.