Which Step in the Consumer Decision-Making Process Is a Result

question 160

Multiple Choice

Which step in the consumer decision-making process is a result of an imbalance between actual and desired states?

• A) evaluation of alternatives
• B) want recognition
• C) purchase
• D) need recognition
• E) postpurchase behavior

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Definitions:

Spending Variance

This refers to the difference between the budgeted amount of spending and the actual amount spent.

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced or sold.

Variable Cost

Expenses that fluctuate directly and proportionately with changes in production volume or activity level, such as raw materials and direct labor.

Planning Budget

A financial plan that forecasts revenue, expenditures, and resources needed for a particular period.