The Process of Market Segmentation Involves Breaking Down a Heterogeneous

question 158

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried to its extreme,then one could say that:

• A) this is the reason segmentation cannot be used by small firms
• B) all individuals have the same needs in spite of cultural differences
• C) everyone belongs to the same segment
• D) segmentation controls the demand for products
• E) every individual in the world is a market segment

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Definitions:

Case Study

A research approach that involves the in-depth investigation of a single case, event, or subject to explore its complex aspects in detail.

Critical Event

an important occurrence that has a significant impact on an individual, group, or system, often used as a focal point in research or analysis.

Research Entity

An organization, structure, or individual involved in the execution, funding, or facilitation of scholarly investigations.