All of the Following Have Been Identified as Trends That

question 101

Multiple Choice

All of the following have been identified as trends that will lead to the continuing growth of one-to-one marketing EXCEPT:

• A) the growing number of customers who do not have time to spend shopping
• B) the fact consumers do not want to be treated like the masses
• C) technology that allows the collection of detailed information on customers
• D) consumers are loyal to companies and brands that have earned their loyalty and reinforce it at every purchase occasion
• E) mass marketing is no longer appropriate,especially for consumer packaged-goods products

---

Definitions:

Moral Responsibility

The obligation to act rightly or to account for one's actions, based on ethical or moral principles.

Insanity Defense

A legal defense used by defendants in criminal trials to claim they were not responsible for their actions due to mental illness at the time of the crime.

Mentally Disordered

Refers to a condition affecting the mind, characterized by mental health issues that significantly interfere with daily life or well-being.

Pedophilia

A psychiatric disorder characterized by an adult's sexual attraction toward prepubescent children.