Adding Additional Products to an Existing Product Line in Order

question 52

Multiple Choice

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

• A) product line extension
• B) product modification
• C) planned obsolescence
• D) repositioning
• E) cannibalization

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Definitions:

Big Data

Data sets so large, complex, or rapidly changing that traditional software or databases cannot process or manage the data.

Traditional Software

Software developed through conventional methodologies such as waterfall model, focusing primarily on pre-defined specifications and extensive documentation.

Proprietary

Pertaining to data or research tools that are privately owned and therefore may not be used without the owner’s permission.

Communication Theories

The study of the processes, methods, and outcomes of communication and the systems through which communication occurs.