E-Books With the Explosive Growth of Electronic Book, or E-Book, Readers

question 106

Multiple Choice

E-Books
With the explosive growth of electronic book, or e-book, readers like Amazon's Kindle and Barnes & Noble's Nook and even smart phones like the iPhone and BlackBerry devices, book pricing is becoming a significant concern for book publishers. Digital book sales have grown exponentially from almost non-existent in 2002 to more than $120 million in 2009. While these sales are still small compared to industry sales, they are expected to grow even more in the coming years due to the plethora of e-book readers coming on the market. This creates a dilemma for publishers, though, because the average price of a hardcover book, which is the bread-and-butter of publishers' profits, is $27.00, whereas the price of an e-book is $9.99. To protect profits, some publishers, like Simon & Schuster, are delaying the electronic editions by four months. Other publishers are following suit, claiming consumers will not buy the hardcover at $27.00 if they can purchase it at a much lower price electronically.
-Refer to E-Books.Prices for new releases average $27.00. Publishers price books this high to maximize profits and is an example of which pricing strategy?

• A) penetration pricing
• B) price skimming
• C) profit pricing
• D) promotional pricing
• E) price stability

Appreciate the complexity of decision-making in human resources and the implications of relying on seniority, performance, and other criteria in organizational policies.

Understand the concept and importance of succession planning in talent management.

Know various strategies and options for workforce reduction and their implications.

Recognize the role of attrition in workforce management.

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The process of capturing solar energy from the sun using technologies like photovoltaic panels and solar thermal collectors for electricity or heating.

Heat Distribution

The process by which heat spreads throughout an environment or system.