The Most Flexible Element of the Marketing Mix Is Price

question 8

True/False

The most flexible element of the marketing mix is price.

---

Definitions:

Net Investment

The total amount invested in a project or asset after accounting for depreciation or amortization.

Working Capital

The difference between a company's current assets and its current liabilities, indicating short-term financial health.

Capital Cost Allowance

A tax deduction in Canada allowing for the depreciation of capital assets to be deducted from income.

Tax Rate

The tax rate is the percentage at which an individual or corporation is taxed by the government on income or profits.