All of the Following Statements About Global Marketing Are True

question 90

Multiple Choice

All of the following statements about global marketing are true EXCEPT:

• A) Marketing to target markets throughout the world has become imperative for business.
• B) Often a U.S. firm's toughest domestic competition comes from foreign companies.
• C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
• D) Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance.
• E) Foreign competitors have not gained significant market share in the United States.

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Definitions:

Risk Aversion

The preference for a certain outcome over others with a higher potential for gain but also with higher risk.

Risk Associated

The potential for loss or uncertainty in investment or business activities due to various factors.

Inflation

A measure of the rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Risk Premium

The extra return or compensation investors demand for taking a higher risk compared to a risk-free investment.