All of the Following Are True About CRM Except

question 60

Multiple Choice

All of the following are true about CRM except:

• A) Customers resent how companies use their information
• B) CRM is a huge commitment
• C) Marketers often have to completely rethink how they target customers.
• D) Loyalty programs use CRM to thank customers for their business and reinforce the decision to shop at that store.
• E) CRM makes purchase decisions more routine for regular customers, which offers time savings.

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Definitions:

Complementary Goods

Products or services that are used together, where the increase in demand for one leads to an increase in demand for the other.

Natural Gas

A fossil fuel composed mostly of methane, used as a source of energy for heating, cooking, and electricity generation, as well as a feedstock for chemical manufacturing.

Complementary Goods

Goods or services that are frequently utilized in conjunction with each other, leading to a scenario where the desire for one boosts the desire for the other.

Substitute Goods

Products or services that can be used in place of each other because they satisfy similar customer needs or desires.