An Ad for Pûr Water Filters Has a Photo That

question 50

Multiple Choice

An ad for Pûr water filters has a photo that shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey.The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."

• A) institutional
• B) picture-caption
• C) dialogue
• D) device
• E) straight-sell

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Definitions:

Collection Delay

The time lag between when a sale is made and when the payment is actually received, affecting cash flow.

Average Amount

The sum of individual amounts divided by the number of amounts, representing a central value or typical amount in a set of data.

Weighted Average Delay

An estimation of the average delay in time, considering the relative importance or weight of each contributing factor.

Collection Delay

The time lag between issuing an invoice and receiving payment, impacting cash flow and liquidity.