A Product That Is Perceived as New by a Potential

question 1

Multiple Choice

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is called a(n) :

• A) innovation
• B) diffusion
• C) discontinuous product
• D) laggard
• E) simulated new product

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Definitions:

Collective Socialization

The process by which a group of individuals acquires the values, norms, and behaviors that are necessary for participation in a particular society or organization.

Salespeople

Individuals who sell goods or services to customers, typically working on behalf of a company.

Reality Shock

The feeling of surprise and disorientation experienced when entering a new environment, revealing a gap between expectations and reality.

Institutionalized Socialization Tactics

Organized methods used within institutions or organizations to assimilate new members into the prevailing culture or set of norms.