Marketers Consider All of the Following Examples of New Products

question 60

Multiple Choice

Marketers consider all of the following examples of new products EXCEPT:

• A) a 2010 model year automobile with the same style,parts,and color as the 2009 model
• B) the addition of a management consultant service to a company that once specialized in investment management
• C) a new design for Reach brand toothbrushes
• D) a new flavor of Ben & Jerry's brand ice cream
• E) the development of a less-painful procedure for the treatment of varicose veins

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Definitions:

Procedural Memories

Procedural memories are a type of long-term memory involved in the learning of motor skills and behaviors, allowing individuals to perform tasks without conscious awareness of the learned abilities.

Reticular Formation

A network of neurons in the brainstem involved in arousal and alertness.

Procedural Memories

Memories of how to perform tasks or actions, such as riding a bike or tying shoelaces, often recalled unconsciously.

Cerebellum

A region of the brain that plays an important role in motor control, and can also be involved in some cognitive functions like attention and language.