Western Union Is in the Business of Providing a Medium

question 26

Multiple Choice

Western Union is in the business of providing a medium for international money transfers.Through the services of Western Union,a Mexican working in the United States can transfer a portion of his or her earnings to family members still living in Mexico.The company is now planning to move into areas traditionally handled by banks,such as offering its customers checking accounts and loans.If it does follow through and provide these additional services,Western Union will exemplify _____ services.

• A) complementary
• B) secondary
• C) peripheral
• D) supplementary
• E) additional

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Definitions:

Paid Personal Communication

A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.

Distribution Options

The various methods or channels a company can use to deliver its products or services to customers, such as direct selling, online sales, or through retail partners.

Structural Options

Structural options pertain to the various organizational configurations a business can adopt to achieve its strategic objectives, including divisions based on product, geography, or function.

AIDA Model

A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.