In 2006,Atlanta Once Again Hosted the Peachtree Road Race,a Running

question 5

Multiple Choice

In 2006,Atlanta once again hosted the Peachtree Road Race,a running event that attracts many world-caliber racers.This year,race officials also sanctioned a race conducted in Iraq so that soldiers from Georgia would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree Race was as example of:

• A) advertising and personal selling efforts.
• B) strategic product promotions and resulting sales.
• C) a target marketing strategy.
• D) sales promotion efforts.
• E) a public relations strategy and resulting publicity.

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Definitions:

Synergy

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Similar Thinking Patterns

The tendency of individuals to have comparable approaches to reasoning, problem-solving, and interpreting information.

Purposeful Action

An intentional act with a clear goal or objective in mind.

Sustained Improvement

Continuous and consistent enhancement in performance, quality, or efficiency over time.