What Is the Most Effective Promotional Mix to Use with Products

question 134

Multiple Choice

What is the most effective promotional mix to use with products that are convenience goods and purchased routinely?

• A) Personal selling and advertising
• B) Public relations and personal selling
• C) Personal selling and sales promotion
• D) Advertising and public relations
• E) Sales promotion and advertising

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Definitions:

Reductionism

The approach of analyzing and describing a complex phenomenon in terms of its simplest or most fundamental constituents.

Association

A mental connection or relation between thoughts, ideas, or concepts, often formed through experience or learning.

Innate Ideas

Concepts and knowledge that are argued to be inborn or naturally present in the mind, rather than acquired through experience.

Cognitive Processes

The mental activities involved in acquiring, storing, retrieving, and using knowledge, including perception, memory, thinking, and language.