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Kevin Is the Marketing Manager at a Mobile Company

question 121

Essay

Kevin is the marketing manager at a mobile company.While conducting an analysis of a recent sales report of one of the successful products of his company, Kevin realizes that the product is in the maturity stage and he must alter marketing strategies immediately to sustain its market share.Explain three strategies that Kevin can employ.


Definitions:

WiFi

A technology that allows electronic devices to connect to a wireless local area network (WLAN), primarily using the 2.4 gigahertz and 5 gigahertz radio bands.

Implied Warranty

An unstated guarantee that a product will meet a minimum level of quality and functionality.

Exclusion

The act of denying or restricting someone's access to a service, area, or group, often based on specific criteria.

Writing

The act or process of composing text or content through symbols, particularly in a language, as a form of communication or expression.

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