Psychographic Segmentation Refers to the Segmentation of Consumers Based On

question 71

Multiple Choice

Psychographic segmentation refers to the segmentation of consumers based on:

• A) the worth that consumers get from products or services.
• B) where the consumers live.
• C) how consumers describe themselves.
• D) the consumers' educational qualification.
• E) the consumers' objective characteristics such as age and gender.

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Definitions:

Objective Value

The perceived worth of a good or service based on its ability to fulfill a need or want, as opposed to subjective personal preferences.

Opportunity Cost

The cost of foregone alternatives, representing the benefits that could have been received by choosing the next best alternative.

Subjective Values

The personal importance or worth that an individual places on a good or service, which can vary greatly between people.

Time Costs

The opportunity costs associated with the time spent on an activity instead of other, potentially more valuable, activities.