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The manager is faced with the dilemma of doing what is beneficial for the firm in the short run and doing what is right and beneficial for the firm and society in the long run.To address this conflict, the firm's:
Affective Component
Part of an attitude that involves an individual’s feelings or emotions about the attitude object.
Behavioural Component
Aspects of psychology that involve observable actions and responses of individuals or organisms in their environment.
Richard LaPiere
A social psychologist known for his work in attitudes, particularly the attitudes-behavior discrepancy demonstrated through his landmark study on racial discrimination.
Attitudes
Enduring sets of beliefs or feelings about people, objects, or situations that predispose individuals to react in a particular way.
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