Which of the Following Is True of Owned Media

question 111

Multiple Choice

Which of the following is true of owned media?

• A)They are more expensive than paid media.
• B)They are less expensive than earned media.
• C)They include TV, print, radio, or display ads used to reach mass markets.
• D)They are controlled by the advertiser.
• E)They result from word-of-mouth, buzz, or publicity.

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Definitions:

Building Relationships

The process of developing and maintaining connections with others, which is crucial in both personal and professional contexts.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially in terms of social or economic transactions.

Organizational Strategy

A plan of action designed to achieve a long-term or overall aim within an organization.

Managerial Skill

The abilities and expertise required for effective management, including planning, organization, decision-making, problem-solving, and communicating.