Which of the Following Helps Consumers Make Purchase Decisions by Offering

question 1

Multiple Choice

Which of the following helps consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage consumers to evaluate the brand favourably on the basis of the key benefits it provides?

• A)Esteem appeal
• B)Emotional appeal
• C)Physiological appeal
• D)Rational appeal
• E)Social appeal

Understand the use of basic Excel functions and formulas (e.g., IF, DATE, YEAR).

Know how to manipulate and format data in Excel charts and tables.

Learn how to manage and optimize Excel workbook performance.

Recognize the tools available for inserting and editing various chart elements in Excel.

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Definitions:

Direct Quote

the exact reproduction of the words spoken or written by someone else, often enclosed in quotation marks.

Punctuation Mark

Symbols used in writing to clarify meaning by indicating separation of words into sentences, clauses, etc.

Enclose

To surround or close off on all sides; often used in the context of sealing a space or containing an object.

Statement

A declaration or expression of an idea, opinion, or factual information.