A Company with a Corporate Vertical Marketing System Is Most

question 19

Multiple Choice

A company with a corporate vertical marketing system is most likely to:

• A)join with other firms through contracts to obtain economies of scale and co-ordination.
• B)satisfy its own objectives and maximize its own profits, often at the expense of the others.
• C)have less control and cannot dictate the priorities and objectives of the supply chain.
• D)own facilities such as manufacturing plants, warehouse facilities, and retail outlets.
• E)allow another firm to operate a retail outlet, using the format developed by the company.