Skyline Aviation Is Unable to Gain the Trust of Its

question 102

Multiple Choice

Skyline Aviation is unable to gain the trust of its customers because its ground operations staff is inefficient and discourteous when handling customer queries during service failures.The customers of this airlines are likely to rate it below the zone of tolerance in which dimension?

• A) Assurance
• B) Durability
• C) Marketing
• D) Tangibles
• E) Accuracy

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Definitions:

Supply Chain

The supply chain encompasses all the steps involved in getting a product or service from the supplier to the customer, including production, handling, storage, and distribution.

Marketing Institutions

Organizations and entities, such as marketing agencies and trade associations, that support and influence the practice of marketing within an industry.

Final User

The end consumer who uses the product or service for its intended purpose, as opposed to those who might purchase for resale or to implement in another product.

Packaged Goods

Products that are manufactured and sold in containers or wrappers, often with branding and information about the product included.