Mary Buying an IPod from Tom on EBay Is an Example

question 124

Multiple Choice

Mary buying an iPod from Tom on eBay is an example of:

• A)B2C marketing.
• B)D2R marketing.
• C)B2B marketing.
• D)C2C marketing.
• E)C2B marketing.

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Definitions:

Actor-Observer Effect

This effect describes how an individual tends to attribute their own actions primarily to external factors, yet credits the actions of others to their inherent traits.

Tit-for-Tat Rule

A strategy in game theory and social interactions where an individual responds to an action with a similar action, reciprocating cooperation and retaliation.

Self-Serving Bias

The tendency to attribute positive outcomes to internal factors and negative outcomes to external factors, thereby protecting self-esteem.

Ethnocentric Intergroup Attribution

The tendency to attribute positive behaviors and successes to one's own group's inherent qualities while attributing negatives to external factors.