Which of the Following Is NOT True About Public Relations

question 129

Multiple Choice

Which of the following is NOT true about public relations?

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) Consumers have become increasing skeptical of marketing claims made in conventional media.
• C) Media coverage generated by PR is seen as more credible than paid advertising.
• D) With the growth of the Internet,PR is quickly losing its impact.
• E) None of these.

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Definitions:

Heteronomous Morality

A stage in child development described by Piaget where children believe rules are unchangeable and morality is dictated by external authority figures.

Objective Consequences

Outcomes or results of an action that are observable and can be measured independently of personal feelings or opinions.

Scale Errors

Young children’s inappropriate use of an object due to their failure to consider information about the object’s size.

Dissociation

A mental process involving a disconnection from one's thoughts, identity, consciousness, or surroundings, often as a defense mechanism.