The Truth Campaign Discussed in the Text Was an Attempt

question 114

Essay

The Truth campaign discussed in the text was an attempt to use sophisticated marketing techniques to "de-market" cigarettes.Most marketing efforts are targeted at getting people to do something--often make a purchase.Give an example of using marketing to get people to stop doing something.What kinds of marketing tools can be used to make such a campaign successful?

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Definitions:

Consideration

In contract law, it refers to something of value exchanged between parties as the basis for a contract.

Bargained-for Exchange

Bargained-for exchange is a legal concept where parties agree to provide something of value to each other, forming the basis of a contract.

Illusory Promise

A statement that appears to be a binding commitment but allows for so much discretion that it does not legally bind the party making it.

Promisor

The party in a contract who makes a promise to perform or provide a benefit to the promisee.