Advertising Agencies Often Provide the IMC Function of Comparing Their

question 76

Multiple Choice

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is trying to avoid noise problems associated with:

• A) competing messages.
• B) lack of clarity in the message.
• C) a poor choice of medium.
• D) an extended feedback loop.
• E) a flaw in the medium.

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Definitions:

Shareholders

Shareholders are individuals or entities that own one or more shares of stock in a corporation, making them partial owners of the company.

Cash Payment

A transaction where an immediate payment of cash is made in exchange for goods or services.

Voucher

A written authorization form containing data about a transaction along with proper authorizations for payment, account distributions, and so forth.

Purchase Requisition

A form used within a business by the requesting department asking the purchasing department of the business to buy specific goods.