The Decision to Delete a Product Is Never Taken Lightly

question 61

Multiple Choice

The decision to delete a product is never taken lightly because,generally,manufacturers have:

• A) offered the product line to other firms for purchase.
• B) made substantial investments in brand development and manufacturing.
• C) promised consumers they will maintain the product.
• D) used brand repositioning to improve results.
• E) all of these.

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Definitions:

Barriers to Entry

Obstacles involving economic, process-related, or legal factors that deter the entry of new firms into a specific industry or business field.

Government-Created Monopoly

A market situation where a government grants exclusive rights to a single entity to provide a particular good or service, limiting competition.

Exclusive Right

Exclusive right refers to a legal provision granting someone the sole authority to exploit a particular property, product, or service for a specified purpose.

Natural Monopoly

A situation in which a single firm can supply a product or service to an entire market more efficiently than multiple companies, often due to high fixed costs.