One of the Categories of Products for Which Brand Extension

question 75

Multiple Choice

One of the categories of products for which brand extension is logical is:

• A) generic goods.
• B) generic services.
• C) commodities.
• D) complementary goods.
• E) licensed brands.

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Definitions:

Voting Control

The power to influence or determine outcomes within an organization through the possession of voting shares or rights.

Durability

The ability of a product or material to withstand wear, pressure, or damage, maintaining its original form and functionality over time.

Barriers to Entry

Factors that make it difficult for new competitors to enter a market, protecting existing players from potential new entrants.

Timmons Model

A framework for understanding and analyzing the entrepreneurship process, focusing on the opportunity, team, and resources.