Marketers Often Have a Huge Amount of Information About Their

question 72

Essay

Marketers often have a huge amount of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

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Definitions:

Psychological Magnitude

The perceived size, intensity, or importance of a psychological process or stimulus, often related to how individuals assess and experience various psychological phenomena.

Physical Intensity

The magnitude or strength of a physical quantity or phenomena, such as light, sound, or exercise.

Psychophysics

The branch of psychology that studies the relationships between physical stimuli and the sensations and perceptions they produce.

Physical Intensity

The measurable amount of energy or force present in a physical phenomenon, such as sound or light.