Focus Groups Are Often Used to Gather

question 79

Multiple Choice

Focus groups are often used to gather:

• A) qualitative data about initial reaction to new products.
• B) opinions about competitive offerings.
• C) reactions to new advertising messages.
• D) reactions to point-of-purchase displays.
• E) all of these.

---

Definitions:

Indifference Curves

Graphs representing combinations of goods among which a consumer is indifferent, showing trade-offs in consumption preferences.

Marginal Utility

The extra pleasure or advantage obtained from using an additional unit of a product or service.

Total Utility

The total satisfaction received from consuming a given total quantity of a good or service.

Clothing

Clothing refers to items worn on the body, typically made from fabrics or textiles, but can include garments made from animal skin or other thin sheets of materials put together, serving to protect, adorn, or fulfill social and cultural expressions.