Alexis Has Selected Target Markets for Her Fashion Accessories Store

question 128

Multiple Choice

Alexis has selected target markets for her fashion accessories store in a suburban strip mall.She is now deciding how to position the accessories.She could consider positioning based on:

• A) value.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) all of these.

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Definitions:

Indirect Factory Wages

Wages paid to workers who are not directly involved in production, such as maintenance staff and supervisors.

Selling And Administrative

Expenses related to the selling of products and the management of business operations, not directly tied to production.

Supervisor Salaries

The compensation paid to employees who oversee and manage other workers or operations within a company.

Maintenance

The work done to keep machinery, equipment, or a structure in a condition of efficiency or safety through routine checks, repairs, and cleaning.