Paul Is Considering Psychographics as a Way to Segment the Market

question 42

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because

• A) it is based on underlying reasons why people make choices.
• B) it is easier to use than demographics.
• C) the travel business doesn't respond well to other approaches to segmentation.
• D) psychographics is the preferred method for service businesses.
• E) psychographic segmentation is the least expensive method.

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Definitions:

LAD

Can refer to several meanings; without context, this term cannot be accurately defined.

Scheme

In psychology, a cognitive framework or concept that helps organize and interpret information, allowing individuals to categorize and understand new experiences.

Telegraphic Speech

A stage of language development where toddlers speak in short, simple combinations of words that omit less important words, resembling telegraph messages.

Language Acquisition Device

A theoretical construct in the field of linguistics that suggests an innate capability or mechanism in the human brain that allows children to naturally learn language.