A Complex Product That Is Best Described in Writing Will

question 123

True/False

A complex product that is best described in writing will be difficult to explain to consumers who are unable to read. For this reason, a segment in which many consumers could not read would be considered unattractive because the consumers would not be responsive.

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Definitions:

Door-In-The-Face Technique

A persuasion strategy where a larger, unreasonable request is made first with the expectation of being refused, followed by a smaller, more realistic request.

Salary

A regular payment, typically monthly or biweekly, given by an employer to an employee, especially a professional or a white-collar worker.

Plan

A detailed proposal for doing or achieving something, often involving the consideration of objectives, strategies, and tactics.

Sleeper Effect

A delayed increase in the impact of a message, where an initially disregarded or trivialized message becomes influential over time.