A University Using Benefit Segmentation and Targeting Students Who Want

question 1

Multiple Choice

A university using benefit segmentation and targeting students who want to get a degree quickly while still working full time would focus on

• A) providing classes at convenient times and offering online courses.
• B) discount pricing for students taking more than twelve credit hours.
• C) the higher average salaries earned by college graduates.
• D) the great variety of classes offered.
• E) the number of Nobel Prize winners on the faculty.

---

Definitions:

Attitudinal Readiness

The state of being mentally prepared and willing to adopt certain attitudes or behaviors, often in the context of change or learning.

Cognitive Readiness

The mental preparation and ability to learn or adapt to situations effectively.

Vocational Choices

Refers to the selection of occupations or professions based on individual preferences, skills, and interests.

Educational Choices

Decisions related to the pursuit of learning, including the selection of courses, programs, institutions, and modes of study.