A Key to Successful Marketing Is Determining How to Meet

question 18

Multiple Choice

A key to successful marketing is determining how to meet the correct balance of ________ needs that best appeals to the firm's target markets.

• A)functional and social
• B)postpurchase and prepurchase
• C)safety and situational
• D)psychological and physiological
• E)functional and psychological

---

Definitions:

Representative Government

A system of government in which public policies are made by officials selected by the voters and held accountable in periodic elections.

British Concepts

Ideas, philosophies, or principles that originate from or are associated with Great Britain, encompassing a wide range of fields including law, governance, and social norms.

American Revolution

The period of political turmoil and military conflict between 1775 and 1783, in which the Thirteen Colonies gained independence from Great Britain.

First Continental Congress

A meeting of delegates from twelve of the thirteen American colonies in 1774, convened in Philadelphia to address colonial grievances against British policies.