Marketers Have Found That __________ Segmentation Is Often More Useful

question 43

Multiple Choice

Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.

• A) demographic; psychographic
• B) geographic; geodemographic
• C) psychographic; demographic
• D) demographic; behavioral
• E) demographic; benefit

---

Definitions:

Gallery

A collection or interface within software that provides users with a selection of templates, images, effects, or other items to choose from.

Menu

An interface element that displays a list of options or commands available to the user in software applications.

Status Bar

A portion of the graphical interface at the bottom of a window that displays information about the current state of the application or document being viewed.

Scroll Bar

A graphical control element used to scroll the contents of a window or a frame horizontally or vertically.