Using Examples, Describe the Difference Between Impulse Buying and Habitual

question 93

Essay

Using examples, describe the difference between impulse buying and habitual decision making.

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Definitions:

Relationship Marketing

A marketing strategy focusing on long-term engagement and customer loyalty, rather than short-term goals or individual sales.

Customer Satisfaction

A measurement of how well a company's products or services meet or exceed the expectations of its customers.

Environmental Factors

External elements that can influence an organization’s operation, such as economic, social, technological, and political conditions.

Interpersonal Factors

Elements relating to interactions between individuals, affecting relationships and communication in personal and professional settings.