In the "Money from Mailing Lists" Scenario,the Heart of the Issue

question 44

Multiple Choice

In the "Money from Mailing Lists" scenario,the heart of the issue is that:

• A)the Internet is still a "frontier," and although ethical issues are important,so is the survival of the firms.
• B)the competitors might be harmed by having someone compete for their business.
• C)the consumers might feel that their privacy was invaded.
• D)the marketing director has not been careful enough in writing contacts with Marketing Metrix.
• E)the marketing manager is operating using 20 th century values that have not kept pace with the marketplace.