The Decision to Delete a Product Is Never Taken Lightly

question 61

Multiple Choice

The decision to delete a product is never taken lightly because,generally,manufacturers have:

• A) offered the product line to other firms for purchase.
• B) made substantial investments in brand development and manufacturing.
• C) promised consumers they will maintain the product.
• D) used brand repositioning to improve results.
• E) all of these.

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Definitions:

Output

The total amount of goods or services produced by a company, industry, or economy.

Marginal Product

The additional output gained by adding one more unit of a specific input, while keeping other inputs constant.

Total Output

The total value of all goods and services produced in an economy over a specific time period.

Average Total Cost

The total cost of production divided by the quantity produced, incorporating both fixed and variable costs.