Ella Had Been Using an Imported Brand of Shampoo for Several

question 44

Multiple Choice

Ella had been using an imported brand of shampoo for several years,but she could no longer find it anywhere.As she was considering what kind of shampoo to try,she was surprised to see ads for Procter & Gamble's Head and Shoulders,which was being promoted as a glamorous health-oriented product.She had always thought of Head and Shoulders as an anti-dandruff shampoo.The new ads suggest that Head & Shoulders has been

• A) rebranded.
• B) reformulated.
• C) licensed to a premium shampoo manufacturer.
• D) extended as a brand.
• E) co-branded.

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Definitions:

Job Enrichment

The process of making a job more engaging, interesting, and motivating for employees by adding varied responsibilities and opportunities for personal growth.

Job Characteristics Model

A theory that proposes that the nature of a job itself affects employee motivation, satisfaction, and performance, identifying five core job dimensions that can be enriched.

Core Job Characteristics

Fundamental attributes of a job that affect employee motivation and job satisfaction, such as skill variety, task identity, task significance, autonomy, and feedback.

Hackman

Richard Hackman was a prominent researcher in organizational behavior known for his work on team dynamics, leadership, and work design.