Why Would a Company Choose to Use an Established Brand

question 5

Multiple Choice

Why would a company choose to use an established brand name when introducing a new product?

• A) Since the brand name is already well established,the firm can spend less in developing consumer brand awareness and brand associations for the new product.
• B) Since the original brand or the brand extension has strong consumer acceptance,the positive perception will carry over to the other product.
• C) An established brand name can be useful when introducing a complementary product.
• D) The new product introduction can often be accomplished more quickly when using an established brand name.
• E) All of these.

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Definitions:

Catherine Beecher

An American educator known for her forthright opinions on women’s education as well as her staunch support of the inclusion of kindergarten into children’s education.

Grimké Sisters

Sarah and Angelina Grimké, 19th-century American advocates for abolitionism and women's rights.

Abolition Movement

A historical campaign, especially in the 18th and 19th centuries, aimed at ending the practice of slavery and the slave trade.

Abolitionists

Individuals who advocated for the immediate end of slavery and the emancipation of slaves in the 18th and 19th centuries.