When Considering Career Choices in Marketing,many Students Overlook Supply Chain

question 47

Multiple Choice

When considering career choices in marketing,many students overlook supply chain management because

• A) it is considered too quantitative.
• B) marketing has no responsibility for supply chain management.
• C) companies generally outsource these activities,and so there are rarely supply chain jobs available.
• D) it only takes place in large,urban areas.
• E) many of the activities take place behind the scenes.

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Definitions:

Common Stockholders' Equity

The portion of equity ownership in a corporation held by common stock investors, reflecting their claim on the company's assets.

Asset Turnover

A financial ratio that measures the efficiency of a company's use of its assets to generate sales revenue.

Profit Margin

A financial ratio that measures the amount of net income earned with each dollar of sales by comparing profit to revenue.

Times Interest Earned

A financial ratio that measures a company's ability to meet its interest obligations based on its current earnings.