Trade Shows Are a Particularly Good Source of B2B Sales

question 4

Multiple Choice

Trade shows are a particularly good source of B2B sales leads because

• A)they are open to the general public.
• B)they are almost always sanctioned by the government.
• C)people who attend are interested in the products and services being offered.
• D)consumers tell retailers which shows to attend.
• E)they are an inexpensive way to generate leads.

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Definitions:

Wholesaling

The selling of goods in large quantities at lower prices to be retailed by others.

High Initial Financing

The large amount of capital required at the start of a venture or project to cover costs before generating revenue.