Informative Advertising Is Used to

question 96

Multiple Choice

Informative advertising is used to

• A)prompt repurchase of a product.
• B)create and build brand awareness.
• C)trigger an emotional response.
• D)gather information about consumers.
• E)convince consumers to take action.

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Definitions:

EIN

An Employer Identification Number, issued by the IRS, used for identifying a business entity and for tax filing purposes.

Form SS-4

The form filled out by an employer to get an EIN. The form is sent to the IRS, which assigns the number to the business.

Payroll Tax Expense

Tax that a business must pay based on the wages and salaries of its employees, including social security, Medicare, and unemployment taxes.

FICA

The Federal Insurance Contributions Act, which funds Social Security and Medicare, requiring employers and employees to pay a percentage of earnings.